Strategic audit Case Study Example | Topics and Well Written Essays - 1750 words

Strategic audit - Case Study ExampleThe primary objective of the beau monde had been to make a holistic progression and incorporate everybody in this innovative drive.The company nurtured a corporate objective to occupy the leadership position in the home improvement retail spheric market. The line of descent strategy aimed to diversify the business and to open new stores whereas the functional strategy attempted to provide better service. However the management failed to achieve the objective within the allotted timeframe.In 2006, the company framed a new strategy that was comprised of 3Es enhancing the core by improving the quality of products and service offered, expanding the business by entering different business operations and expanding the market by opening new stores in US as well as in the international market. None of these strategies were consistent with the mission, strategy and objective that were adopted by the company. This led to the non alignment of the interna l as well as external environment.The company then adopted a policy that would improve store productivity, increase acquisitions and mergers, diversify the product and services offered to the clients, and open new stores. In reality, the company failed to fulfil its policies in all the occasions because they were not aligned with the mission, strategy and objectives.At present, the company has planned its mission, objectives, strategy and policies to achieve higher growth in the services provided by it. However the direct-to-consumer section contributes very little in the revenue portfolio of sales. The current policy is to open stores in 1500 locations. But the market in US is already saturated and the company managed to open only a few stores in the last 5 years.As on May 25, 2006, the company had 11 people in the board out of which 9 were independent. Hence majority of the board members were from external sources (as they belonged