Crisis Management unit 3 Essay Example | Topics and Well Written Essays - 1000 words

Crisis Management unit 3 - Essay ExampleTheir print ad defense was ready in a full page ad that read Thank You For Suing Us followed by a 5 paragraph explanation of why the causal agent was filed based upon misinformation. After the ad was a promise from the president of Taco chime, Greg gospel that they would prosecute anyone who made or continued to make false claims almost the fastfood chains products (Morrisey, Brian Taco Bell Response to kicking Lawsuit Sarcasm). The confederacy also took to social media networks Twitter, Facebook, and YouTube to help counter the negative publicity by having Creed videotape his statement explaining how Taco Bell uses their beef and how the product is created. A Twitter campaign in defense of Taco Bell was launched using Beef and TacoBell. (Thank You For Suing Us Taco Bell Fights Beef Lawsuit with Full-Page Ads). Due to the open disclosure strategy that the legal and publicity think tank of Taco Bell developed, the plaintiff(s), represented by Dee Miles of the law firm of Beasley, Allen, Crow, Methvin, Portis, & Miles were forced to drop the suit in April 2011. While Taco Bell maintains that no deal was agreed upon antecedent to the lawsuit withdrawal, MIles claims that Taco Bell agreed to change the way they advertise and market their products (Stempel, Jonathan Taco Bell Lawsuit Dropped After Dismissal by plaintiff). Other restaurants in the past have also faced image crushing lawsuits that were successfully controlled through proper crisis management. One of these slicknesss involves the 2006 lawsuit faced by Rubios Restaurants Inc. A regular client of the restaurant sued the company claiming that the restaurant was engaged in misleading advertising. The claim was that the restaurant substituted Langostino lobsters for the Maine lobster being used in their lobster tacos and burritos. The company came out of the lawsuit with minimal damage after providing restaurant clients in California, where the case was filed, with customers coupons (Thank You For Suing Us Taco Bell Fights Beef Lawsuit with Full-Page Ads). What makes the crisis mitigation of this case different from the others is that the restaurant allowed a ruling to be handed down with the company agreeing to the settlement deal. While admitting guilt, the company also made amends for its admitted errors. then(prenominal) there was also the case of Wendys where a woman claimed to have found part of a finger in her chili. Wendys eventually got the case against them dismissed referable to evidence presented in relation to the heat at which the Chili is cooked and the fact that the finger found in the Chili served to the plaintiff, Anna Ayala, was raw. Ayala eventually dropped her lawsuit claiming emotional breed (Fast Food Finger Finder Drops Lawsuit). The plaintiff was instead sentenced to 9 years in prison after a police investigating revealed that she was a serial fast food law suit filer and that the finger found in her Chili wa s planted by Ayala herself. Wendys won covert their clients and cleaned up their tarnished image through careful and effective public relations campaigns (Thank You Fo